Your starting threshold is $350. Google does this to make sure you can actually pay before you go any further in your campaign. If you spend $350 within your first 30 days, Google bills you immediately and resets your billing cycle. Now, your threshold is bumped up to $1400
What is threshold in Google ads –
An amount of costs that, when reached, triggers you to be charged for those costs. This amount starts at a set amount which you can find in your billing Summary page and will be automatically raised if your costs reach this amount before the end of the monthly billing cycle.
How do I change my threshold on Google ads –
To configure your payment threshold:
Sign in to Google Ads Threshold Method Manager.
Click Billing Payments Payment settings.
Next to “Payment schedule,” click the “edit” icon.
Fill in your desired payment threshold value in box labeled “Increase payment threshold”.
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